I’ve been in the process of learning a lot about the Instagram algorithm and how it works. Let’s just say it makes growing your social media following much harder now more than ever. You have engagement pods to giveaways while also creating great content that people want to see and then promoting it. Growing your Instagram isn’t the easiest thing to do and once you think you’re getting a hang of it…well, something else creeps up and bites you in the butt. All the information I’ve been learning has been super overwhelming for me and I’m learning to digest it little-by-little.
My goal for Instagram: To stay consistent, create great content, and engage as much as possible.
The hard part in all of this is is staying true to myself and remembering WHY I’m doing this in the first place. The numbers are great and it’s what’s going to help me work with brands. But I’m not expecting my numbers to shoot off astronomically my first year. I do believe in hard work and I believe that you have to put yourself out there in order for people to see your content. I don’t want to take short cuts, but I’ve seen people that are willing to do that and I’m not one of them.
When I see the true fashion influencers who are out there doing their thing, they’ve been at it for 5+ years as bloggers. That’s before it was popular to be an “influencer” on Instagram in their day an age. With the times changing and Instagram being such a powerhouse for brands to work with influencers, sometimes I question the validity of some of the people that call themselves “influencers”.
I look at the engagement to following ratio. I look at the likes. I look at the followers. I look at the comments. Especially when I look at influencers with large numbers. I want to know the truth! Is it really all just a numbers game? do these folks have true, authentic followers? I honestly want to create a following that is real. A following that is authentic. But I know that following doesn’t come overnight but only comes with a lot of time, a lot of hard work, and a lot of networking/engagement.
What people do to grow their following is not my place to judge, but I want my story to be different. Will it take me a bit longer to get there? Yeah, maybe. But will I be proud that I worked hard for it? Hell yeah! All-in-all, this has been my official rant about Instagram and I’m okay with that. It’s been a big frustration as you can see, but you know what, I’m going to stay in my lane, keep putting in the work, and wait for the harvest when it’s ready.